Traditionally, the word “middleman” has become synonymous with “waste of money”. We beg to differ – or at the very least, to reintroduce the concept of a “good” middleman – one that works for you, and still generates a profit for himself, without any cost to you.One of the questions we get faced with fairly often is – “Why work with you? You’re a middle man! Why not go directly through the broker’s existing affiliate program?”Interestingly, when we started to work on this program 2 years ago, most brokers didn’t have an affiliate program. In fact, some of our most prestigious clients (i.e., FXCM and SaxoBank) still don’t have their own.. These companies made the strategic decision not to run their own affiliate program and prefer to work through third parties such as FXCASH.

There are many reasons why a single interface for all your forex products is quite convenient. Firstly, you are able to use the same metrics to compare performances of competing brokers. No one broker will give you that information – simply because they would never admit to performing worse than a competing brand. As an affiliate, you understand that performance is not solely based on the product but rather the right match between product and audience. With FXCASH, you’re able to tweak both – you supply the traffic and we supply the assortment of quality products. Secondly, enjoy one consolidated payment coming in every month instead of multiple, for easy tracking and comparing revenues to costs.

With us, you’re also able to enjoy more flexibility with regards to different revenue models by brand or country you’re planning to target.We understand that these are technical and practical aspects and essentially you can manage with or without us so let’s take this a step further and discuss the more fundamental reasons for choosing to work with FXCASH. Naturally, each broker is out to catch as much market share as possible.. At the end of the day, whether the affiliate actually benefits or not is of no great concern to the broker. The broker puts its own interests first. Without fail. While we can’t blame the brokers, as we’re all guilty of the same thing – this is business after all.

What FXCASH does, is help you put your interests in front of the interests of the brokers. In turn, we benefit financially when YOU profit. This is precisely why it’s in your direct benefit to work with FXCASH. We supply you with a healthy variety of campaigns, complete with an array of different brokers and forex products. Our system will help to match your unique traffic with the right broker. We’ll help you cross market, utilize different marketing tools and convert your traffic with whatever works. We profit when you profit – not only when a broker profits.

I’ve been neglecting the blog coz i was too busy hiring people… Here is a quick overview of the staff taking care of the affiliate program:

Laurent (an other one) – obviously taking care of our French program. Joined us with an amazing experience and track record.

Amir – Taking care of our Spanish affiliates. For those lucky enough to work with  him, you’ll see how nice and creative he can be.

Emanuele – Italian. He’s been working for a successful Forex company in the past and is now bringing his extensive experience to our company.

David – From New Jersey. A great asset to our team. Brings experience, management and fantastic input.

Jael – From Germany. Long experience in online marketing with a highlight on SEO (with amazing results). So if SEO is your game, she can really bring you some great insights.

October’s number were on the rise. Conversions as well as retention are showing amazing improvements!

Any questions you know where to find us!

Laurent

Quick note to welcome three new people on our staff! Fxcash’s team is growing fast and those new additions will enable to increase our ability to provide you with better services and resources.
Expect to be contacted very soon!

Affiliate commissions will be issued tomorrow.

By the way, I came across that article the other day. True, very true and absolutely true!
Enjoy the read:
http://www.conversationmarketing.com/2008/03/the_internet_marketing_list_59.htm

Laurent

Obviously the idea of publishing our blog crossed my mind quite a few times over the last couple of years… And yet, I didn’t do it. why? Maybe I was too busy? Maybe I didn’t see the point? Maybe I was just lazy… Well, enough of all those pretexts and let’s do it.

I mean, we’ve had so many stuff going on over the last 2 years that I could be writing and writing non-stop for the next 2 months… I didn’t read much about blogging, nor did I took much advice from some friends who’ve been doing that for a while… let me just state that, I feel that it should be a casual medium that I will use to open our doors to you so you better understand our mindset, our goals, strengths, our flaws and ultimately interact with you on how to make Fxcash a good platform to work with. September is behind us. Numbers have increased, new creatives have been uploaded, payments will be sent within the next 10 days and some new Brokers will be integrated in Fxcash.

So, I reckon October will be an other good month for all of us! As usual, don’t our “door” is always open to suggestions, comments and jokes!

Laurent